Monday, November 26, 2018

Google Cloud’s New Chief Faces Growth Challenge

Apparently Nerds are not enough!  Aivars Lode

Good day, CIOs. Google Cloud struggles to keep up with market leaders Amazon Web Services and Microsoft Corp. in the market for corporate cloud computing. Google, owned by Alphabet Inc., has great technology, but prowess in artificial intelligence isn’t enough. Now Google Cloud CEO Diane Greene, a Silicon Valley luminary who co-founded VMware, is stepping down and relinquishing her role to former Oracle Corp. president of product development, Thomas Kurian.
The smartest-kids syndrome. “Google has great technology, but it’s mostly built by the smartest people for the smartest people,” Brian Hopkins, principal analyst at Forrester Research, tells CIO Journal in an email. The problem is that being the smartest kid in class didn’t necessarily ensure popularity in high school. The business world is a lot more like high school than graduate school. Charisma and likeability count for a lot.
The best vs. the best selling. “Google’s whole value proposition is that they are selling as cloud services the same technologies they use themselves,” Mr. Hopkins writes. “The problem is that most prospective customers have a hard time identifying with Google, so the ‘If it’s good enough for Google, customers should love it …’ argument is falling on deaf ears.”
By Steve Rosenbush - WSJ

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