Wednesday, August 15, 2012

Trendspotting: Third Wave Coffee

Thank you Starbucks for beginning educating the masses on coffee, we were fortunate to have a coffee culture in Australia for over three decades due to the large numbers of immigrants from Italy. We are now seeing the next wave of coffee consumption, that of individual roasters and specialist coffee houses. When Starbucks tried to break into Australia 10 years ago they were not successful as there was already a mature coffee culture present. Aivars Lode

No comments:

Post a Comment